The Board of Education authorizes advertising on school buses in accordance with Utah Code, Title 41, Chapter 6a, Sections 1304 and 1309, and the Department of Transportation, Motor Carrier Rule R909 and Rule R909-3, Standards for Utah School Buses, and delegates the responsibility for implementing the policy to District Administration according to established guidelines.
Advertising on school buses in Jordan School District shall be administered according to the following guidelines and in accordance with Utah Code, Title 41, Chapter 6a, Sections 1304 and 1309, and the Department of Transportation, Motor Carrier Rule R909 and Rule R909-3, Standards for Utah School Buses: Guidelines
Jordan School District reserves the right to review all advertising and may reject any advertising at its sole discretion.
Advertising on school buses shall be administered with student safety as the primary focus.
Shall not, as stated in Utah State Motor Carrier Rule 909 and 909-3, be placed on the front or the back of the bus.
Will not cover, obscure or interfere with the operation of any required lighting, reflective tape, emergency exits or any other safety equipment.
Will be located no closer than 6” to any required markings, lighting or other required safety equipment.
Shall not resemble a traffic control device.
Shall not be illuminated or be constructed of reflective material.
Advertising on school buses will support and reflect the values of Jordan School District.
Be age appropriate.
Not promote any substance or activity that is illegal for minors, such as alcohol, tobacco, and drugs or gambling.
Not promote any political party, candidate or issue.
Not promote sexual material of any kind.
Not promote any religious organization.
Not promote any competing educational organizations to include, but not limited to charter schools, private schools, or any other non-Jordan School District K-12 school entity.
Advertising on buses will be contracted through a third party provider following Jordan School District procurement procedures.
Board Policy The Board delegates responsibility for planning and directing a community
relations program to the Superintendent of Schools.
Has primary responsibility for planning and coordinating a community relations program that builds public trust through effective, targeted communications.
Delegates the proper community relations functions and commensurate authority to the Office of Communications without relinquishing his/her own authority.
Makes effective use of available technical assistance from staff members and public relations consultants, and assigns specific responsibility to specific persons.
Encourages and expects the staff of each school to maintain exemplary community relations.
Develops a comprehensive set of long-range and short-term objectives designed to assure an appropriate and effective community relations program for the District.
Administration Policy The District community relations program shall be the responsibility assigned to the Superintendent of Schools. To meet the intent of the Board, the community relations process shall consist of four equal concepts as follows:
Analyze priority audiences to determine attitudes, understanding, and the degree of support generated by the school system.
Maintain an ongoing integrated communications plan to deal effectively with what is important to the school system and to maintain public trust.
Implement effective two-way communication with key audiences.
Evaluate the effectiveness of the community relations program, making revisions and adaptations as circumstances dictate.
Objectives Following is a set of long-range community relations objectives:
Maintain an effective media relations program to respond to media inquiries, proactively promote awareness for school and department activities and provide ongoing media training for administrators.
Establish an internal communications program to communicate with employees and other internal groups.
Develop an external communications program that provides critical information to District patrons, taxpayers and other key audiences.
Implement an Internet strategy and Web presence to support the internal and external communications programs.
Provide support and training for Districtwide and school-specific customer service and public relations initiatives.
Develop and support District coalition building activities with key communicators.
Conduct research and evaluation, as necessary, to support and direct District community relations efforts.